Bloch, Peter and Marsha L. Richins (1986), "After the New Wears Off: The Temporal Context of Product Involvement," Journal of Consumer Research, 13 (September), 280-285.
Peter Bloch studied at the University of Texas and has previously taught at the University of Massachusetts and Louisiana State University. He has published over thirty articles dealing with various aspects of consumer behavior. His current research interests include product design effects on consumers, the origins of product-related hobbies, and the modern culture of celebrity. Bloch taught consumer behavior at the undergraduate and graduate levels and is a leader in the use of classroom technology.
Education
PhD, University of Texas at Austin, 1981; MBA, University of Texas at Austin, 1976; BBA., University of Texas at Austin, (highest honors) 1974
Publications
Bloch, Peter H., (1986) "The Product Enthusiast: Implications for Marketing Strategy," Journal of Consumer Marketing, 3 (Summer) 51-62.
Bloch, Peter H., Daniel L. Sherrell, and Nancy M. Ridgway, (1986) "Consumer Search: An Extended Framework," Journal of Consumer Research, 13 (June), 119-126.
"The Political Marketing Consultant: Maturation of the Profession and Reactions of the Electorate," with A.C. Burns and R.F. Bush, AMA Educators' Proceedings, Chicago: American Marketing Association, 134-137, 1986.
"Product Enthusiasm: Many Questions, a Few Answers," Advances in Consumer Research, R. Lutz, (editor) Provo, UT: Association for Consumer Research, 13, 539-543, 1986.