"Shopping Without Purchase: An Investigation of Consumer Browsing Behavior," with M.L. Richins, Advances in Consumer Research, R.P. Bagozzi and A.M. Tybout, (editors) Ann Arbor, MI: Association for Consumer Research, 10, 389-393, 1983.
Peter Bloch studied at the University of Texas and has previously taught at the University of Massachusetts and Louisiana State University. He has published over thirty articles dealing with various aspects of consumer behavior. His current research interests include product design effects on consumers, the origins of product-related hobbies, and the modern culture of celebrity. Bloch taught consumer behavior at the undergraduate and graduate levels and is a leader in the use of classroom technology.
Education
PhD, University of Texas at Austin, 1981; MBA, University of Texas at Austin, 1976; BBA., University of Texas at Austin, (highest honors) 1974
Publications
"An Investigation of Cognitive Structure in a Shopping Context," with M.L. Richins, Advances in Consumer Research, R.P. Bagozzi and A.M. Tybout, (editors) Ann Arbor, MI: Association for Consumer Research, 10, 555-558, 1983.
"Involvement Beyond the Purchase Process: Conceptual Issues and Empirical Investigation," Advances in Consumer Research, A. Mitchell, (editor) Ann Arbor, MI: Association for Consumer Research, 9, 413-417, 1982.
"An Exploration into the Scaling of Consumers' Involvement with a Product Class," Advances in Consumer Research, K. Monroe, (editor) Ann Arbor, MI: Association for Consumer Research, 8, 61-65, 1981.
"What is Product Importance? A Theoretical Analysis and Synthesis," with M.L. Richins, Theoretical Developments in Marketing, C. Lamb and P. Dunne (editors) Chicago: American Marketing Association, 190-193, 1980.