Bloch, Peter H. (2011), “Product Design and Marketing: Reflections after Fifteen Years,” Journal of Product Innovation Management, 28 (July), 378-381.
Peter Bloch studied at the University of Texas and has previously taught at the University of Massachusetts and Louisiana State University. He has published over thirty articles dealing with various aspects of consumer behavior. His current research interests include product design effects on consumers, the origins of product-related hobbies, and the modern culture of celebrity. Bloch taught consumer behavior at the undergraduate and graduate levels and is a leader in the use of classroom technology.
Education
PhD, University of Texas at Austin, 1981; MBA, University of Texas at Austin, 1976; BBA., University of Texas at Austin, (highest honors) 1974
Publications
Block, Peter and C. Hinsch (2009), "Interaction Seeking in Second Life and Implications for Consumer Behavior," in Virtual Identity and Consumer Behavior, Natalie Wood and Michael Solomon, Eds. Armonk, NY: M.E. Sharpe.
Bloch, Peter H., Suraj Commuri, and Todd J. Arnold (2009), "Exploring the Origins of Enduring Product Involvement,” Qualitative Market Research: An International Journal, 12:1 49-69.
Radford, Scott and Peter H. Bloch, "Yet We Hardly Knew You: a Netnography of Grief and Consumption in Para-Social Relationships," Proceedings of the Administrative Sciences Association of Canada, 2008.
Bloch, Peter H., Frederic F. Brunel, and Todd J. Arnold, (2003) "Individual Differences in the Centrality of Visual Product Aesthetics," Journal of Consumer Research, 29 (March), 551-565.