Katie Essing is an Adjunct Professor of Marketing, teaching retail and digital marketing courses. Essing is an alum of the Trulaske College of Business and was a Sam Walton Scholar. She has over 20 years of experience in marketing, buying, retail, commercial real estate and nonprofit management. Most recently, Katie was the Executive Director for The District, the downtown of Columbia, Missouri. Previously, Katie was the Senior General Manager for The Mall in Columbia, Maryland, owned and managed by General Growth Properties. Katie also served as the Senior General Manager for Columbia and Capital Malls in Columbia, Missouri. In addition, she was the Group Vice President of Marketing for a group of Midwest shopping malls. Essing also was a retail buyer for Famous Barr Department Stores, a division of the May Company.
Katie's work experience has been dedicated to creating sustainable retail experiences. Her expertise includes developing live/work/play neighborhoods; creating authentic, dense and sustainable urban spaces; cultivating a creative and innovative culture of diverse enterprises; and generating traffic and sales building marketing campaigns and events.
Throughout her career, Essing has been involved with organizations such as the International Council of Shopping Center, the International Downtown Association, and the Missouri Main Street Association. She has received training and designations as a Gallup Strengthsfinders Coach, Certified Tourism Ambassador, Certified Shopping Center Manager, and Certified Shopping Center Marketing Director.
Katie is actively engaged with the College of Business, partnering to organize the annual "Making Me Marketable" event. Essing is also dedicated to serving the community, including being a member of the Columbia Metro Rotary Club, the Columbia Bicentennial Park Planning committee and volunteering with True/False Film Fest. Essing previously served on the Chamber of Commerce Board of Directors and the United Way of Central Maryland Board of Directors.