Publications tagged as Marketing

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  1. Conference Proceedings Marketing 1985

    Factors Affecting the Level of Consumer-Initiated Complaints to Marketing Organizations

    Marsha Richins
    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  2. Conference Proceedings Marketing 1985

    The Role of Product Importance in Complaint Initiation

    Marsha Richins
    Consumer Satisfaction, Dissatisfaction and Complaining Behavior
  3. Conference Proceedings Marketing 1985

    "Information Search and Decision Strategies Among Health Care Consumers"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  4. Journal Articles Marketing 1985

     "Methodological and Theoretical Foundations of Advertising Copy Testing: A Review"

    S. (Ratti) Ratneshwar
    Current Issues and Research in Advertising
  5. Journal Articles Marketing March 1985

    Seeking Redress for Consumer Dissatisfaction: The Role of Attitudes and Situational Factors

    Marsha Richins
     Journal of Consumer Policy
  6. Journal Articles Marketing 1985

    The Channels Manager: Now, Soon or Never?

    Bruce J. Walker
    Journal of the Academy of Marketing Science
  7. Conference Proceedings Marketing 1986

    Adapting Psychometric Measures for Use in Cross-Cultural Consumer Research

    Marsha Richins
    Proceedings of the 1986 Annual Meeting of the Decision Sciences Institute
  8. Conference Proceedings Marketing 1986

    Product Enthusiasm: Many Questions, a Few Answers

    Peter Bloch
    Advances in Consumer Research
  9. Conference Proceedings Marketing 1986

    The Political Marketing Consultant: Maturation of the Profession and Reactions of the Electorate

    Peter Bloch
    AMA Educators' Proceedings
  10. Journal Articles Marketing 1986

    Consumer Search: An Extended Framework

    Peter Bloch
    Journal of Consumer Research