Adapting Psychometric Measures for Use in Cross-Cultural Consumer Research
"Adapting Psychometric Measures for Use in Cross-Cultural Consumer Research," Proceedings of the 1986 Annual Meeting of the Decision Sciences Institute, 519, 1986.
"Adapting Psychometric Measures for Use in Cross-Cultural Consumer Research," Proceedings of the 1986 Annual Meeting of the Decision Sciences Institute, 519, 1986.