Research Directory

Type
Topic
  1. Journal Articles Marketing March 1987

    Assertiveness and Aggression in Marketplace Exchanges: Testing Measure Equivalence

    Journal of Cross-Cultural Psychology
  2. Conference Proceedings Marketing 1987

    Media, Materialism, and Human Happiness

    Advances in Consumer Research
  3. Journal Articles Marketing 1987

    A Method to Improve Response to Industrial Mail Surveys

    Industrial Marketing Management
  4. Journal Articles Management 1987

    Review of Strategic Process Research

    Journal of Management
  5. Journal Articles Finance 1986

    An Economic Rationale for Couponing: Reply

    Quarterly Journal of Business and Economics
  6. Journal Articles Marketing September 1986

    After the New Wears Off: The Temporal Context of Product Involvement

    Journal of Consumer Research
  7. Journal Articles Finance September 1986

    S.E.C. Trading Suspensions: Empirical Evidence

    Journal of Financial and Quantitative Analysis