The Role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit
Advances in Consumer Research
Volume
15
Conference Proceedings
Marketing
1988
"The Role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit," with T. Root-Shaffer, Advances in Consumer Research, M. Houston (editor), 15, 32-36, 1988.