Het Meten van Assertief en Agressief Consumentengedrag in de V.S. en Nederland | Trulaske College of Business // University of Missouri

Richins, Marsha L. and B. Verhage (1988), "Het Meten van Assertief en Agressief Consumentengedrag in de V.S. en Nederland," Jaarboek van de Nederlandse Vereniging van Marktonderzoekers, 127-137.

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