Research Directory

Type
Topic
  1. Journal Articles Marketing November 2014

    Consumer Decision to Upgrade or Downgrade a Service Membership

    Detelina Marinova
    Journal of the Academy of Marketing Science
  2. Book Chapter Marketing 2014

    Impact of the Retail FDI Policy on Indian Consumers and the Way Forward

    Shaoming Zou, Murali Mantrala
    Globalization & Standards: Issues and Challenges in Indian Business
  3. Journal Articles Marketing 2014

    “The Appropriateness of Different Modes of Strategy from a Product-Market Perspective"

    S. (Ratti) Ratneshwar
    Journal of Strategic Marketing
  4. Journal Articles Marketing 2014

    Manager-Salesperson Congruence in Customer Orientation and Job Outcomes-The Bright and Dark Sides of Leadership in Aligning Values

    N. Syam
    Journal of Personal Selling and Sales Management
  5. Journal Articles Marketing 2014

    The effects of case libraries versus prompts in supporting analogical transfer and problem solving

    Educational Technology Research & Development
  6. Journal Articles Marketing October 2013

    The Effect of Market Orientation Dimensions on Multinational Companies’ Strategic Performance: An Empirical Study

    Shaoming Zou
    International Marketing Review
  7. Journal Articles Marketing 2013

    Co-Creation with Production Externalities

    N. Syam
    Marketing Science
  8. Journal Articles Marketing June 2013

    When Wanting Is Better Than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process

    Marsha Richins
    Journal of Consumer Research
  9. Journal Articles Marketing 2013

    Consumers’ Online Responses To The Death Of A Celebrity

    Peter Bloch
    Marketing Letters
  10. Journal Articles Marketing 2013

    Applying case-based reasoning to support problem-based learning

    Journal of Applied Instructional Design