When Wanting Is Better Than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
Journal of Consumer Research
Volume
40
Journal Articles
Marketing
June 2013
Richins, Marsha L. (2013), “When Wanting Is Better Than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process,” Journal of Consumer Research, 40 (June), 1-18 (lead article).