Publications tagged as Marketing

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  1. Journal Articles Marketing 2001

    Incorporating Shortage Strategies in Industrial Marketing

    Srinath Gopalakrishna
    Journal of Business and Industrial Marketing
  2. Conference Proceedings Marketing 2001

    Presidential Address: Consumer Behavior as a Social Science

    Marsha Richins
    Advances in Consumer Research
  3. Journal Articles Marketing June 2001

    Selecting International Modes of Entry and Expansion

    Shaoming Zou
    Marketing Intelligence & Planning
  4. Journal Articles Marketing 2001

    Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products

    N. Syam
    Review of Marketing Science, Working Paper Series
  5. Journal Articles Marketing October 2002

    The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

    Shaoming Zou
    Journal of Marketing
  6. Journal Articles Marketing 2001

    Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets

    N. Syam
    Marketing Science
  7. Journal Articles Marketing 2002

    "Promoting Consumer Adoption of High Technology Products: Is More Information Always Better?"

    S. (Ratti) Ratneshwar
    Journal of Consumer Psychology
  8. Conference Proceedings Marketing 2002

    A Comparative Study: Does the Word-of-mouth Communications and Opinion Leadership Model Fit Epinions on the Internet?

    Peter Bloch
    Proceedings of the Hawaii International Conference on Social Sciences
  9. Journal Articles Marketing March 2002

    The Impact of Industry Concentration and Firm Location on Export Propensity and Intensity: An Empirical Analysis of Chinese Manufacturing Firms

    Shaoming Zou
    Journal of International Marketing
  10. Journal Articles Marketing 2003

    Individual Differences in the Centrality of Visual Product Aesthetics

    Peter Bloch
    Journal of Consumer Research