Incorporating Shortage Strategies in Industrial Marketing
Wagner, William B. and Srinath Gopalakrishna (2001), “Incorporating Shortage Strategies in Industrial Marketing,” Journal of Business and Industrial Marketing, 16, 7, 540-552.
Wagner, William B. and Srinath Gopalakrishna (2001), “Incorporating Shortage Strategies in Industrial Marketing,” Journal of Business and Industrial Marketing, 16, 7, 540-552.