Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets
Marketing Science
Volume
20
Issue
1
Journal Articles
Marketing
2001
Ram C. Rao and Niladri B. Syam, “Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets” Marketing Science, Vol 20, No 1, Winter 2001, pp 61-81