Shaoming Zou

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

Journal of Marketing
Volume
66
Issue
4
Journal Articles
Marketing
October 2002

Zou, Shaoming, and S. Tamer Cavusgil (2002), "The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance,"  Journal of Marketing, 66 (4), 40-56.

Tags

Marketing