Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products
Review of Marketing Science, Working Paper Series
Volume
1
Issue
1
Journal Articles
Marketing
2001
Niladri B. Syam and Benedict Dellaert, “Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products” Review of Marketing Science, Working Paper Series, Vol 1, Issue 1, August 2001