Publications tagged as Marketing

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  1. Journal Articles Marketing April 1997

    Standardization of Marketing Program and Process: A Developing Country Perspective

    Shaoming Zou
    International Marketing Review
  2. Journal Articles Marketing 1997

    "Benefit Salience and Consumers' Selective Attention to Product Features"

    S. (Ratti) Ratneshwar
    International Journal of Research in Marketing
  3. Journal Articles Marketing September 1997

    Measuring Emotions in the Consumption Experience

    Marsha Richins
    Journal of Consumer Research
  4. Journal Articles Marketing October 1997

    Generalizing About Trade Show Effectiveness: A Cross-National Comparison

    Srinath Gopalakrishna
    Journal of Marketing
  5. Conference Proceedings Marketing 1998

    “Consumer Decisions on Leisure Time: A Sociocognitive Perspective"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  6. Journal Articles Marketing May 1998

    Interdependence, Punitive Capability, and the Reciprocation of Punitive Action in Channel Relationships

    Journal of Marketing Research
  7. Journal Articles Marketing 1998

    International Market Entry Mode Choice by U.S. and Japanese MNCs: A Cross Cultural Assessment of the Transaction Cost Analysis Framework

    Shaoming Zou
    Thunderbird International Business Review
  8. Journal Articles Marketing 1998

    The EXPERF Scale: A Cross-National Generalized Export Performance Measure

    Shaoming Zou
    Journal of International Marketing
  9. Journal Articles Marketing October 1998

    The Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997

    Shaoming Zou
    International Marketing Review
  10. Journal Articles Marketing 1999

    "Juggling and Hopping: What Does it Mean to Work Polychronically?"

    S. (Ratti) Ratneshwar
    Journal of Managerial Psychology