International Market Entry Mode Choice by U.S. and Japanese MNCs: A Cross Cultural Assessment of the Transaction Cost Analysis Framework
Thunderbird International Business Review
Volume
40
Issue
4
Journal Articles
Marketing
1998
Taylor, Charles R. Shaoming Zou and G.E. Osland (1998), "International Market Entry Mode Choice by U.S. and Japanese MNCs: A Cross Cultural Assessment of the Transaction Cost Analysis Framework," Thunderbird International Business Review, (formerly International Executive), 40:4 (Jul-Aug), 389-412.