Shaoming Zou

Standardization of Marketing Program and Process: A Developing Country Perspective

International Marketing Review
Volume
14
Issue
2
Journal Articles
Marketing
April 1997

Zou, Shaoming, David M. Andrus, and D. Wayne Norvell (1997), "Standardization of Marketing Program and Process: A Developing Country Perspective,"  International Marketing Review, 14 (2), 107-123.

Tags

Marketing