The EXPERF Scale: A Cross-National Generalized Export Performance Measure
Journal of International Marketing
Volume
6
Issue
3
Journal Articles
Marketing
1998
Zou, Shaoming, Charles R. Taylor, and Gregory E. Osland (1998), "The EXPERF Scale: A Cross-National Generalized Export Performance Measure," Journal of International Marketing, 6 (3) (Fall), 37-58, 1998. (Winner of the "1998 Hans B. Thorelli Best Paper Award" for having made the most significant contribution to international marketing theory and thought.)