Generalizing About Trade Show Effectiveness: A Cross-National Comparison | Trulaske College of Business // University of Missouri

Dekimpe, Marnik G., Pierre Francois, Srinath Gopalakrishna, Gary L. Lilien and Christophe Van den Bulte (1997), “Generalizing About Trade Show Effectiveness: A Cross-National Comparison,” Journal of Marketing, 61, 4 (October), 55-64.

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