Interdependence, Punitive Capability, and the Reciprocation of Punitive Action in Channel Relationships | Trulaske College of Business // University of Missouri

Kumar, Nirmalya, Lisa K. Scheer and Jan-Benedict E.M. Steenkamp (1998), "Interdependence, Punitive Capability, and the Reciprocation of Punitive Action in Channel Relationships", Journal of Marketing Research, 35 (May), 225-235.

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