An Investigation of Cognitive Structure in a Shopping Context

Advances in Consumer Research
Volume
10
Conference Proceedings
Marketing
1983

"An Investigation of Cognitive Structure in a Shopping Context," with M.L. RichinsAdvances in Consumer Research, R.P. Bagozzi and A.M. Tybout, (editors) Ann Arbor, MI: Association for Consumer Research, 10, 555-558, 1983.