Research Directory

Type
Topic
  1. Other Marketing November 1981

    Book review of Advanced Questionnaire Design

    Journal of Marketing Research
  2. Other Marketing February 1981

    Book review of Marketing Research and Knowledge Development

    Journal of Marketing Research
  3. Conference Proceedings Marketing 1981

    An Exploration into the Scaling of Consumers' Involvement with a Product Class

    Advances in Consumer Research
  4. Journal Articles Marketing 1981

    The Job Hunting Seminar Series: Applied Marketing for Graduating Seniors

    Journal of Marketing Education
  5. Journal Articles Marketing 1980

    The Channels Manager: Marketing's Newest Aide?

    California Management Review
  6. Journal Articles Marketing 1980

    Advertising Trends and the Small Retailer

    American Journal of Small Business
  7. Conference Proceedings Marketing 1980

    What is Product Importance? A Theoretical Analysis and Synthesis

    Theoretical Developments in Marketing
  8. Conference Proceedings Marketing 1980

    What is Product Importance? A Theoretical Analysis and Synthesis

    Theoretical Developments in Marketing