Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1981

    An Exploration into the Scaling of Consumers' Involvement with a Product Class

    Advances in Consumer Research
  2. Journal Articles Marketing 1981

    The Job Hunting Seminar Series: Applied Marketing for Graduating Seniors

    Journal of Marketing Education
  3. Journal Articles Marketing 1980

    The Channels Manager: Marketing's Newest Aide?

    California Management Review
  4. Journal Articles Marketing 1980

    Advertising Trends and the Small Retailer

    American Journal of Small Business
  5. Conference Proceedings Marketing 1980

    Consumer Perceptions of Costs and Benefits Associated with Complaining

    Refining Concepts and Measures of Consumer Satisfaction and Complaining Behavior
  6. Conference Proceedings Marketing 1980

    What is Product Importance? A Theoretical Analysis and Synthesis

    Theoretical Developments in Marketing
  7. Conference Proceedings Marketing 1980

    What is Product Importance? A Theoretical Analysis and Synthesis

    Theoretical Developments in Marketing
  8. Conference Proceedings Marketing 1980

    Product Dissatisfaction: Causal Attribution Structure and Strategy

    Marketing in the 80's, AMA Educators' Proceedings