Marketing Emphasis

Marketing focuses on creating and managing customers by studying business activities that connect consumers with goods. The degree deals with the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value.

The marketing major is designed for those students who are seeking an in-depth knowledge of the tools, concepts and practice of modern marketing. This program prepares students for a career in marketing, sales or distribution. It focuses on activities that direct the flow of goods and services to the consumer or user. Courses include marketing management, promotion, sales management and logistics management. Course topics in this area include sales, advertising, sales promotion, retail, brand management and distribution, marketing management, promotion, sales management and logistics management.

Students who complete this program earn a bachelor of science in business administration (BS BA).

Ready to track your progress?

Use the Emphasis Checksheet that corresponds with your start date:

Typical Marketing Careers

Brand manager, buyer, international marketer, distribution manager or product analyst, direct sales manager, sports/special events coordinator, government administrator, inventory control specialist, or pharmaceutical sales

Sample Course Sequence

For BS BA with an Emphasis in Marketing (For students starting Summer 2018) Students can complete coursework in any number of combinations. Consult with your academic advisor to select courses in a sequence that makes sense for you. If you started college prior to Summer 2018 please visit 111 Cornell Hall for a sample course plan.
First Semester Credit Hours Second Semester Credit Hours
Math 1100 (College Algebra) 3 Math 1400 (Calculus) 3
State Requirement 3 Economics 1014 (Microeconomics) 3
Humanity 3 English 1000 3
Biological or Physical Science with Lab 3 Humanity 3
Elective 1 Elective 3
BA 1500 2    
Total 15 Total 15
Third Semester Credit Hours Fourth Semester Credit Hours
Math 1300 (Finite) 3 Accountancy 2037 3
Economics 1015 (Macroeconomics) 3 Statistics 2500 3
Accountancy 2036 3 Accountancy 2258 3
Elective 3 Humanity (Writing Intensive) 3
Elective 2 Elective 3
BA 2500 2    
Total 16 Total 15
FIfth Semester Credit Hours Sixth Semester Credit Hours
Management 3000 3 Marketing 4050 3
Economics 3229 3 Management 3300 3
Marketing 3000 3 Management 3540 3
Statistics 3500 3 Finance 3000 3
BA 3500 2 Emphasis Support (Writing Intensive) 3
Total 14 Total 15
Seventh Semester Credit Hours Eighth Semester Credit Hours
Marketing 4000 3 Management 4970 (Capstone) 3
Additional Marketing Course 3 Additional Marketing Course 3
Additional Marketing Course 3 Additional Marketing Course 3
Emphasis Support 3 Emphasis Support 3
BA 4500 (Internship) 3 Emphasis Support 3
Total 15 Total 15