Center for Sales and Customer Development

The Center for Sales and Customer Development (CSCD) provides interactive forums for collaboration with the professional sales and business community to facilitate innovation, understanding, and education in sales and customer development issues. Housed in the Department of Marketing in the Robert J. Trulaske, Sr. College of Business, the CSCD is built on a solid curriculum with well-established programs for students.

Our Advisory Board Members

Our Corporate Partners

The mission of the Center for Sales and Customer Development at the University of Missouri is to advance knowledge and prepare future leaders in the sales area by enhancing educational, research, and professional opportunities for MU students and faculty in collaboration with sales practitioners, consultants and academic partners across the globe.

The Certificate in Sales and Customer Development prepares undergraduate students for careers in the highly professional and dynamic field of sales. Through the certificate's required coursework and internship, students gain vital skills as well as knowledge of current best practices in the sales profession and sales management. This certificate will serve as tangible evidence of a strong background in sales for potential employers.

The Inside Sales Lab is a dynamic initiative of the Center for Sales and Customer Development (CSCD), housed in the marketing department of the Trulaske College of Business. The goal of the CSCD Inside Sales Lab is to promote partnership opportunities with leading companies for developing future sales leaders while providing students opportunities for hands-on learning. The Inside Sales Lab also provides researchers an experiential laboratory for conducting research on the development of cutting-edge sales tools and techniques.

Make sure to watch Bringing the Future Forward: Introducing the Inside Sales Lab at the Trulaske College of Business webinar!