Center for Sales and Customer Development

About the CSCD

The Center for Sales and Customer Development (CSCD) provides interactive forums for collaboration with the professional sales and business community to facilitate innovation, understanding, and education in sales and customer development issues. Housed in the Department of Marketing in the Robert J. Trulaske, Sr. College of Business, the CSCD is built on a solid curriculum with well-established programs for students.

Our Advisory Board Members

Our Corporate Partners




Our Mission

The mission of the Center for Sales and Customer Development at the University of Missouri is to advance knowledge and prepare future leaders in the sales area by enhancing educational, research, and professional opportunities for MU students and faculty in collaboration with sales practitioners, consultants and academic partners across the globe.

If you are interested in partnering with the CSCD or have questions, please email

CSCD Directors

Image: Wayne Keene
Founding Director

Wayne Keene

Image: Syam

Niladri Syam

Image: Srinath Gopalakrishna
Marketing Department Chair

Srinath Gopalakrishna

Certificate in Sales and Customer Development

The Certificate in Sales and Customer Development prepares undergraduate students for careers in the highly professional and dynamic field of sales. Through the certificate's required coursework and internship, students gain vital skills as well as knowledge of current best practices in the sales profession and sales management. This certificate will serve as tangible evidence of a strong background in sales for potential employers.

CLICK HERE for certificate details including course requirements and the internship component.

Inside Sales Lab

The Inside Sales Lab is a dynamic initiative of the Center for Sales and Customer Development (CSCD), housed in the marketing department of the Trulaske College of Business. The goal of the CSCD Inside Sales Lab is to promote partnership opportunities with leading companies for developing future sales leaders while providing students opportunities for hands-on learning. The Inside Sales Lab also provides researchers an experiential laboratory for conducting research on the development of cutting-edge sales tools and techniques.

If you are interested in partnering with the Inside Sales Lab, or are a student looking for a Business-to-Business (B2B) internship, please email

Research in Sales

Journal Articles

B2B E-Negotiation and Influence Tactics

Detelina Marinova
Journal of Marketing
Conference Proceedings

Pondering Trust and Distrust in B2B Relationships: The Role of Culture in the Conceptualization and Formation of Trust and Distrust

Lisa K. Scheer
American Marketing Association Global Marketing SIG Conference

CSCD By The Numbers

Students, To-Date, Have Earned the Sales Certificate Since Inception in 2011
Of Students Graduating With the Sales Certificate Reported An Initial Compensation Offer of $65K or Above
Trulaske College of Business Scholars Published in Sales Related Top Peer-Reviewed Journals