Bringing the Future Forward: Introducing the Inside Sales Lab at the Trulaske College of Business

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In its commitment to preparing the business leaders of the future, the Robert J. Trulaske, Sr. College of Business offers a robust selection of experiential learning opportunities for its students. The college’s latest initiative, the Inside Sales Lab, provides students with experience in sales and customer development while supporting the work of partner companies.

In this edition of the Trulaske Business Insider Series, the college will formally introduce its Inside Sales Lab, an innovative effort created in 2019 through the visionary efforts of the directors of the Center for Sales & Customer Development and industry partners.

Panelists from the college and industry will discuss the formation of the lab, its influence on students, the benefits to its partners, and its impact in the post-Covid sales environment.


Image: Wayne Keene

Moderator: Wayne Keene

Founding Director, Center for Sales & Customer Development

Associate Teaching Professor

Trulaske College of Business





Mike Baker

Mike Baker

Senior Vice President – National Channel Sales

The CORE Group






Ashley Gagliano

Ashley Gagliano

VP of Global Sales and Member Services


The Global Inside Sales Association






Image: Srinath Gopalakrishna

Srinath Gopalakrishna

Chair, Department of Marketing

Professor of Marketing, David and Judy O’Neal MBA Professor and Faculty Director, execMBA

Trulaske College of Business





Brian Hansen

Brian Hansen

Executive Vice President and Chief Commercial Officer

Tandem Diabetes






Image: Detelina Marinova

Detelina Marinova

Samuel M. Walton Distinguished Professor of Marketing

Trulaske College of Business






Chisom Okafor

Chisom Okafor

Student Intern, Inside Sales Lab

2021 Mizzou '39 Honoree





Mark Schlimme

Mark Schlimme

Vice President of Marketing

SCREEN GP Americas






Image: Syam

Niladri Syam

Director, Center for Sales & Customer Development

Robert J. Trulaske, Sr. Professor and Associate Professor of Marketing

Trulaske College of Business






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Insider Series