Publications tagged as Research

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  1. Journal Articles Marketing 2015

    The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk

    Niket Jindal
    Marketing Science
  2. Journal Articles Marketing 2016

    Can Sales Uncertainty Increase Firm Profits?

    N. Syam
    Journal of Marketing Research
  3. Journal Articles Marketing 2016

    Advertising Effectiveness: The Moderating Effect of Firm Strategy

    Niket Jindal
    Journal of Marketing Research
  4. Journal Articles Marketing 2016

    Diagnosing Harmful Collinearity in Moderated Regressions: A Roadmap

    N. Syam
    International Journal of Research in Marketing
  5. Journal Articles Marketing 2017

    Purchasing-Driven Sales: Matching Sales Strategies to the Evolution of the Purchasing Function

    N. Syam
    Industrial Marketing Management
  6. Journal Articles Marketing 2017

    Generating and Sharing of Market Intelligence in Sales Teams: An Economic Social Network Perspective

    N. Syam
    Journal of Personal Selling and Sales Management
  7. Book Chapter Marketing 2018

    Retail entry and exit

    Julien Bei
    Handbook of Research on Retailing
  8. Journal Articles Information Systems/Technology 2018

    Consumer Valuation of Helpfulness of Online Reviews:The Role of Content and Author-Related Signals

    Balaji Rajagopalan
    Decision Support Systems
  9. Journal Articles Marketing 2018

    How do Specialized Personal Incentives Enhance Sales Performance: The Benefits of Steady Sales Growth

    N. Syam
    Journal of Marketing
  10. Journal Articles Marketing 2018

    Waiting for a Sales Renaissance in the Fourth Industrial Revolution: Machine Learning and Artificial Intelligence in Sales Research and Practice

    N. Syam
    Industrial Marketing Management