Purchasing-Driven Sales: Matching Sales Strategies to the Evolution of the Purchasing Function
Industrial Marketing Management
Volume
62
Issue
1
Journal Articles
Marketing
2017
Bert Paesbrugghe, Deva Rangarajan, Arun Sharma, Niladri Syam and Subhash Jha, “Purchasing-Driven Sales: Matching Sales Strategies to the Evolution of the Purchasing Function”, Industrial Marketing Management, 2017, Volume 62, April, pp 171-184.