Julien Bei

Zhiling (Julien) Bei is an Assistant Professor of Marketing at the Robert J. Trulaske Sr. College of Business, University of Missouri - Columbia. His research focuses on retail management, channel competition and digital marketing. Before entering academia, he worked with Walmart and The Hershey Company. Dr. Bei holds a bachelor’s degree in chemistry from Nanjing University, a master’s degree in marketing research from Michigan State University and two degrees from the University of North Carolina at Chapel Hill – a master’s degree in management and a doctoral degree in marketing.