Julien Bei

Dr. Zhiling (Julien) Bei is an assistant professor of marketing. His research focuses on retail management, channel competition and digital marketing. Before entering academia, he worked with Walmart and The Hershey Company. Dr. Bei holds a bachelor’s degree in chemistry from Nanjing University, a master’s degree in marketing research from Michigan State University and two degrees from the University of North Carolina at Chapel Hill – a master’s degree in management and a doctoral degree in marketing.