Bei Z, Gielens K. Overcoming Institutional and Infrastructure Weaknesses in China via Online Third-Party Marketplaces. Journal of International Marketing. 2020;28(2):3-19.
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Zhiling (Julien) Bei is an Assistant Professor in the Marketing Department at the Robert J. Trulaske, Sr. College of Business, University of Missouri - Columbia. His research focuses on retail management, channel competition and digital marketing. Before entering academia, he worked with Walmart and The Hershey Company. Dr. Bei holds a Bachelor’s degree in chemistry from Nanjing University, a Master’s degree in marketing research from Michigan State University and two degrees from the University of North Carolina at Chapel Hill – a Master’s degree in management and a Doctoral degree in marketing.