Research Directory

Type
Topic
  1. Conference Proceedings Marketing 1993

    Materialism and the Idealized Images of Advertising

    Marketing Theory and Applications
  2. Journal Articles Marketing 1992

    "Consumer Covariation Judgments: Theory or Data Driven?"

    Journal of Consumer Research
  3. Journal Articles Accountancy November 1992

    American CPA and Indian CA Certification Programmes: An Analysis

    The Chartered Accountant
  4. Journal Articles Accountancy Fall 1992

    Computer-Mediated Communication and Structured Interaction in Transfer Pricing Negotiation

    Journal of Information Systems
  5. Journal Articles Marketing August 1992

    Planning and Performance Assessment of Industrial Trade Shows: An Exploratory Study

    International Journal of Research in Marketing