Research Directory

Type
Topic
  1. Journal Articles Marketing 1993

    Consumer 'Accomplices' in Product Counterfeiting: A Demand-Side Investigation

    Journal of Consumer Marketing
  2. Conference Proceedings Marketing 1993

    Materialism and the Idealized Images of Advertising

    Marketing Theory and Applications
  3. Journal Articles Marketing 1992

    "Consumer Covariation Judgments: Theory or Data Driven?"

    Journal of Consumer Research
  4. Journal Articles Accountancy November 1992

    American CPA and Indian CA Certification Programmes: An Analysis

    The Chartered Accountant