Research Directory

Type
Topic
  1. Journal Articles Marketing August 1992

    Planning and Performance Assessment of Industrial Trade Shows: An Exploratory Study

    Srinath Gopalakrishna
    International Journal of Research in Marketing
  2. Journal Articles Marketing May 1992

    A Communications Response Model for a Mature Industrial Product: Application and Implications

    Srinath Gopalakrishna
    Journal of Marketing Research
  3. Journal Articles Contracts, Customers, Marketing Spring 1992

    Modeling Customer Behavior in Negotiations for Motor Carrier Contracts

    Shaoming Zou
    Transportation Journal
  4. Journal Articles Finance March 1992

    Dividend Policy and the Bid-Ask Spread: An Empirical Analysis

    Journal of Financial Research
  5. Journal Articles Management March 1992

    Correlates of career oriented mentoring for early career managers and professionals

    Journal of Organizational Behavior
  6. Journal Articles Marketing February 1992

    The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer

    Journal of Marketing Research
  7. Conference Proceedings Marketing 1992

    "The Use of Multiple Methods to Explore Three-Way Person, Brand, and Usage Context Interactions"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research
  8. Journal Articles Marketing 1992

    You Look 'Mahvelous': The Pursuit of Beauty and the Marketing Concept

    Peter Bloch
    Psychology & Marketing
  9. Journal Articles Management 1992

    Deregulation, Strategic Choice, Risk and Financial Performance

    Strategic Management Journal
  10. Conference Proceedings Marketing 1992

    An Exploration of Materialism and Consumption-Related Affect

    Marsha Richins
    Advances in Consumer Research