Publications tagged as Marketing

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  1. Journal Articles Marketing 2018

    Waiting for a Sales Renaissance in the Fourth Industrial Revolution: Machine Learning and Artificial Intelligence in Sales Research and Practice

    N. Syam
    Industrial Marketing Management
  2. Journal Articles Marketing 2018

    Personal Selling and the Purchasing Function: Where do We Go From Here?

    N. Syam
    Journal of Personal Selling and Sales Management
  3. Journal Articles Marketing 2019

    Responding to Disruptive Business Model Innovations: the case of traditional banks facing fintech entrants

    Murali Mantrala
    Journal of Banking and Financial Technology
  4. Journal Articles Marketing 2019

    Effects of Channel Members' Customer-centric Structures on Supplier Performance

    Journal of the Academy of Marketing Science
  5. Journal Articles Marketing 2019

    Three Challenging Trends for Marketing Strategy – and B2B – Doctoral Education

    Journal of Business and Industrial Marketing
  6. Journal Articles Marketing March 2019

    How novices use expert case libraries for problem solving

    Technology, Knowledge & Learning
  7. Journal Articles Marketing 2019

    Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

    Journal of Marketing Research
  8. Journal Articles Marketing 2019

    Base-of-Pyramid (BOP) Orientation and Firm Performance: A Strategy Tripod View and Evidence from China,

    Shaoming Zou
    International Business Review
  9. Journal Articles Marketing 2020

    When Less is More: The Downside of Customer Knowledge Sharing within NPD Teams in B2B Industries

    Detelina Marinova
    Journal of the Academy of Marketing Science
  10. Journal Articles Marketing 2019

    Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging market setting: the role of cultural respect

    Shaoming Zou
    Journal of International Marketing