Lisa K. Scheer

Three Challenging Trends for Marketing Strategy – and B2B – Doctoral Education

Journal of Business and Industrial Marketing

Volume

35

Issue

4

Journal Articles

Marketing

2019

Lisa K. Scheer (2019), “Three Challenging Trends for Marketing Strategy – and B2B – Doctoral Education.” Journal of Business and Industrial Marketing, 35(4), 619-621.

Tags

Marketing Research

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