Personal Selling and the Purchasing Function: Where do We Go From Here?
Journal of Personal Selling and Sales Management
Volume
38
Journal Articles
Marketing
2018
Bert Paesbrugghe, Deva Rangarajan, Arun Sharma, Niladri Syam, “Personal Selling and the Purchasing Function: Where do We Go From Here?,” Journal of Personal Selling and Sales Management, 2018, Vol. 38, No. 1, 123–143