Personal Selling and the Purchasing Function: Where do We Go From Here?

Journal of Personal Selling and Sales Management
Journal Articles
Marketing
Forthcoming

Bert Paesbrugghe, Deva Rangarajan, Arun Sharma, Niladri Syam, (2018), “Personal Selling and the Purchasing Function: Where do We Go From Here?,” Journal of Personal Selling and Sales Management, Forthcoming.