When Less is More: The Downside of Customer Knowledge Sharing within NPD Teams in B2B Industries | Trulaske College of Business // University of Missouri

Tang, Yihui (Elina) and Detelina Marinova (2020), “When Less is More: The Downside of Customer Knowledge Sharing within NPD Teams in B2B Industries,” Journal of the Academy of Marketing Science, 48(2), 288-307. 10.1007/s11747-019-00646-w

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