Detelina Marinova

When Less is More: The Downside of Customer Knowledge Sharing within NPD Teams in B2B Industries

Journal of the Academy of Marketing Science
Volume
48
Issue
2
Journal Articles
Marketing
2020

Tang, Yihui (Elina) and Detelina Marinova (2020), “When Less is More: The Downside of Customer Knowledge Sharing within NPD Teams in B2B Industries,” Journal of the Academy of Marketing Science, 48(2), 288-307. 

Tags

Faculty
Marketing