Publications tagged as Marketing

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  1. Journal Articles Marketing 2017

    Purchasing-Driven Sales: Matching Sales Strategies to the Evolution of the Purchasing Function

    N. Syam
    Industrial Marketing Management
  2. Journal Articles Marketing 2017

    Materialism Pathways: The Processes that Create and Perpetuate Materialism

    Marsha Richins
    Journal of Consumer Psychology
  3. Journal Articles Marketing 2017

    Generating and Sharing of Market Intelligence in Sales Teams: An Economic Social Network Perspective

    N. Syam
    Journal of Personal Selling and Sales Management
  4. Book Chapter Marketing 2018

    Retail entry and exit

    Julien Bei
    Handbook of Research on Retailing
  5. Journal Articles Marketing April 2018

    Frontline Problem-Solving Interactions: A Dynamic Analysis of Verbal and Nonverbal Cues

    Detelina Marinova
    Journal Of Marketing Research
  6. Journal Articles Marketing April 2018

    Using a Recommendation System to Support Problem Solving and Case-Based Reasoning Retrieval

    Technology, Knowledge and Learning
  7. Journal Articles Marketing, PhD Student Research July 2018

    Unstructured Data in Marketing Management

    Detelina Marinova
    Journal of the Academy of Marketing Science
  8. Journal Articles Marketing September 2017

    Customer Query Handling in Sales Interactions

    Detelina Marinova
    Journal of the Academy of Marketing Science
  9. Conference Proceedings Marketing, PhD Student Research September 2019

    When Deals and Sales Converge in Webchat Platforms

    Frontiers in Service Conference
  10. Journal Articles Marketing 2018

    How do Specialized Personal Incentives Enhance Sales Performance: The Benefits of Steady Sales Growth

    N. Syam
    Journal of Marketing