Research Directory

Type
Topic
  1. Book Chapter Marketing 1996

    Materialism, Desire, and Discontent: Contributions of Idealized Advertising Images and Social Comparison

    Marketing and Consumer Research in the Public Interest
  2. Journal Articles Marketing July 1995

    Do Trade Shows Pay Off?

    Journal of Marketing
  3. Journal Articles Marketing July 1995

    Seeking the Ideal Form: Product Design and Consumer Response

    Journal of Marketing
  4. Book Chapter Marketing February 1995

    Social Comparison, Advertising, and Consumer Discontent

    American Behavioral Scientist
  5. Journal Articles Marketing February 1995

    Social Comparison, Advertising, and Consumer Discontent

    American Behavioral Scientist
  6. Journal Articles Marketing 1995

    Right Under our Noses: Ambient Scent and Product Evaluation

    Journal of Business and Psychology
  7. Journal Articles Marketing 1995

    A Three-Stage Model of Industrial Trade Show Performance

    Marketing Science