Social Comparison, Advertising, and Consumer Discontent
American Behavioral Scientist
Volume
38
Book Chapter
Marketing
February 1995
Richins, Marsha L. (1995), “Social Comparison, Advertising, and Consumer Discontent,” American Behavioral Scientist, 38 (February), 593-607; abstracted in The Consumer Society (1997), eds. Neva R. Goodwin, Frank Ackerman, and David Kiron, Global Development and Environment Institute, Tufts University, Island Press, 242-245.