Publications tagged as Marketing

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  1. Journal Articles Marketing January 2009

    Ambivalence and Attitudes in Consumer Replacement Decisions

    Marsha Richins
    Journal of Consumer Psychology
  2. Journal Articles Marketing 2009

    Exploring the Origins of Enduring Product Involvement

    Peter Bloch
    Qualitative Market Research: An International Journal
  3. Books Marketing 2009

    Export Marketing Strategy: Tactics and Skills That Work

    Shaoming Zou
    Export Marketing Strategy: Tactics and Skills That Work
  4. Journal Articles Marketing 2009

    How Companies Can Measure the Success of Their Relationship Marketing Investments

    Srinath Gopalakrishna
    Marketing Intelligence Review
  5. Journal Articles Marketing 2009

    “The Role of Exploratory Buying Behavior Tendencies in Choices Made for Others"

    S. (Ratti) Ratneshwar
    Journal of Consumer Psychology
  6. Journal Articles Marketing 2009

    “The Time-Harried Shopper:  Exploring the Differences between Maximizers and Satisficers"

    S. (Ratti) Ratneshwar
    Marketing Letters
  7. Journal Articles Marketing January 2009

    Antecedents and Consequences of Marketing Dynamic Capabilities (MDCs) in International Joint Ventures

    Shaoming Zou
    Journal of International Business Studies
  8. Journal Articles Marketing May 2009

    Global Account Management Strategies: Drivers and Outcomes

    Shaoming Zou
    Journal of International Business Studies
  9. Journal Articles Marketing August 2009

    Patient, Physician and Consumer Drivers:  Referrals for Short Stature and Access to Specialty Drugs

    Detelina Marinova
    Medical Care
  10. Book Chapter Marketing 2009

    Interaction Seeking in Second Life and Implications for Consumer Behavior

    Peter Bloch
    Virtual Identity and Consumer Behavior