“The Time-Harried Shopper: Exploring the Differences between Maximizers and Satisficers"
Marketing Letters
Volume
20
Issue
2
Journal Articles
Marketing
2009
Chowdhury, T. G., S. Ratneshwar, and P. Mohanty (2009), “The Time-Harried Shopper: Exploring the Differences between Maximizers and Satisficers,” Marketing Letters, 20(2), 155-167.