Shaoming Zou

Antecedents and Consequences of Marketing Dynamic Capabilities (MDCs) in International Joint Ventures

Journal of International Business Studies
Volume
40
Issue
5
Journal Articles
Marketing
January 2009

Fang, Eric (Er) and Shaoming Zou (2009), "Antecedents and Consequences of Marketing Dynamic Capabilities (MDCs) in International Joint Ventures," Journal of International Business Studies, 40(5), 742-761.

Tags

Marketing