“The Role of Exploratory Buying Behavior Tendencies in Choices Made for Others"
Journal of Consumer Psychology
Volume
19
Issue
3
Journal Articles
Marketing
2009
Chowdhury, T. G., S. Ratneshwar, and K. K. Desai (2009), “The Role of Exploratory Buying Behavior Tendencies in Choices Made for Others,” Journal of Consumer Psychology, 19(3), 517-525.