Publications tagged as Marketing

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  1. Journal Articles Marketing October 2007

    Strategic Change Implementation and Performance Loss in the Front Lines

    Detelina Marinova
    Journal of Marketing
  2. Journal Articles Marketing 2008

    MNC's Control of Their Operations in the Foreign Markets: An Integrative Theoretical Model

    Shaoming Zou
    Journal of International Marketing
  3. Journal Articles Marketing 2008

    Putting One-to-One marketing to work: Personalization, Customization, and Choice

    N. Syam
    Marketing Letters
  4. Conference Proceedings Marketing 2008

    Yet We Hardly Knew You: a Netnography of Grief and Consumption in Para-Social Relationships

    Peter Bloch
    Proceedings of the Administrative Sciences Association of Canada
  5. Other Marketing 2006

    Integrated Marketing Communications at the Marketing-Sales Interface

    Srinath Gopalakrishna
    MSI Working Paper Series
  6. Journal Articles Marketing March 2008

    Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency and Customer Satisfaction

    Detelina Marinova
    Journal of Marketing
  7. Journal Articles Marketing March 2008

    Trust at Different Organizational Levels

    Journal of Marketing
  8. Journal Articles Marketing 2008

    Editorial Introduction: Special Issue on Enhancing Sales Force Productivity

    Murali Mantrala, Srinath Gopalakrishna
    Journal of Personal Selling & Sales Management
  9. Journal Articles Marketing 2008

    That’s What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass Customized World

    N. Syam
    Marketing Science
  10. Journal Articles Marketing June 2008

    Achieving Relationship Marketing Effectiveness in Business-to-Business Exchanges

    Journal of the Academy of Marketing Science