Achieving Relationship Marketing Effectiveness in Business-to-Business Exchanges

Journal of the Academy of Marketing Science
Volume
36
Issue
2
Journal Articles
Marketing
June 2008

Palmatier, R.W., Lisa K. Scheer, Kenneth R. Evans and Todd J. Arnold (2008), "Achieving Relationship Marketing Effectiveness in Business-to-Business Exchanges," Journal of the Academy of Marketing Science, 36 (2, June), 174-190.

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Marketing
Staff