That’s What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass Customized World
Marketing Science
Volume
25
Issue
3
Journal Articles
Marketing
2008
Niladri B. Syam, Partha Krishnamurthy, and James Hess, “That’s What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass Customized World”, Marketing Science, Vol 25, No 3, May-June 2008, pp 379-397.