Research Directory

Type
Topic
  1. Journal Articles Marketing 1999

    "Juggling and Hopping: What Does it Mean to Work Polychronically?"

    S. (Ratti) Ratneshwar
    Journal of Managerial Psychology
  2. Book Chapter Marketing 1999

    Possessions, Materialism, and Other-Directedness in the Expression of Self

    Marsha Richins
    Consumer Value: A Framework for Analysis and Research
  3. Journal Articles Marketing 1999

    "Multiple-Category Decision-Making:  Review and Synthesis"

    S. (Ratti) Ratneshwar
    Marketing Letters
  4. Journal Articles Marketing 1999

    The R&D, Manufacturing, and Marketing Competencies and Firm’s Global Competitive Position: An Empirical Study

    Shaoming Zou
    Journal of Global Marketing
  5. Book Chapter Marketing 1999

    Material Values

    Marsha Richins
    The Elgar Companion to Consumer Research and Economic Psychology
  6. Journal Articles Marketing October 1998

    The Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997

    Shaoming Zou
    International Marketing Review
  7. Journal Articles Marketing 1998

    The EXPERF Scale: A Cross-National Generalized Export Performance Measure

    Shaoming Zou
    Journal of International Marketing
  8. Journal Articles Marketing 1998

    International Market Entry Mode Choice by U.S. and Japanese MNCs: A Cross Cultural Assessment of the Transaction Cost Analysis Framework

    Shaoming Zou
    Thunderbird International Business Review
  9. Journal Articles Marketing May 1998

    Interdependence, Punitive Capability, and the Reciprocation of Punitive Action in Channel Relationships

    Journal of Marketing Research
  10. Conference Proceedings Marketing 1998

    “Consumer Decisions on Leisure Time: A Sociocognitive Perspective"

    S. (Ratti) Ratneshwar
    Advances in Consumer Research