Research Directory

Type
Topic
  1. Journal Articles Marketing 1998

    The EXPERF Scale: A Cross-National Generalized Export Performance Measure

    Journal of International Marketing
  2. Conference Proceedings Marketing 1998

    “Consumer Decisions on Leisure Time: A Sociocognitive Perspective"

    Advances in Consumer Research
  3. Journal Articles Marketing October 1997

    Generalizing About Trade Show Effectiveness: A Cross-National Comparison

    Journal of Marketing
  4. Journal Articles Marketing September 1997

    Measuring Emotions in the Consumption Experience

    Journal of Consumer Research
  5. Journal Articles Marketing 1997

    "Benefit Salience and Consumers' Selective Attention to Product Features"

    International Journal of Research in Marketing
  6. Conference Proceedings Marketing 1997

    Society for Consumer Psychology

    1997 Annual Conference Proceedings