"Multiple-Category Decision-Making: Review and Synthesis"
Marketing Letters
Volume
10
Issue
3
Journal Articles
Marketing
1999
Russell, G.J., S. Ratneshwar, A.D. Shocker, D. Bell, A. Bodapati, A. Degeratu, L. Hildebrandt, N.Kim, S. Ramaswami, and V. Shankar (1999), "Multiple-Category Decision-Making: Review and Synthesis," Marketing Letters, 10 (3), 319-332.