Publications tagged as Marketing

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  1. Journal Articles Marketing December 2006

    Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research

    Management Science
  2. Other Marketing 2007

    Assessing the Impact of Sales Incentive Programs:  A Business Process Perspective

    Srinath Gopalakrishna
    Research Report, The Incentive Research Foundation
  3. Journal Articles Marketing 2007

    Bias breakdown

    Marketing Research
  4. Journal Articles Marketing 2007

    Consumption Emotions

    Marsha Richins
    Product Experience: Perspectives on Human-Product Interaction
  5. Journal Articles Marketing 2007

    Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

    Journal of Marketing Research
  6. Books Marketing 2007

    Marketing

    Bruce J. Walker
    Marketing
  7. Journal Articles Marketing 2007

    Mediating Influence of Psychological Climate on the Effects of Sales Controls on Salesperson Job-Related Outcomes

    Shaoming Zou
    Journal of the Academy of Marketing Science
  8. Journal Articles Marketing 2007

    Use of Relationship Marketing Programs in Building Customer-Salesperson and Customer-Firm Relationships: Differential Influence on Financial Outcomes

    Srinath Gopalakrishna
    International Journal of Research in Marketing
  9. Journal Articles Marketing 2007

    The Effect of E-Commerce Drivers on Export Marketing Strategy

    Shaoming Zou
    Journal of International Marketing
  10. Journal Articles Marketing May 2007

    The Role of Salesperson Motivation in Sales Control Systems: Intrinsic and Extrinsic Motivation Revisited

    Shaoming Zou
    Journal ofBusiness Research