Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research
Management Science
Volume
52
Issue
12
Journal Articles
Marketing
December 2006
Malhotra, Naresh, Sung S. Kim, and Ashutosh Patil (2006), Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research, Management Science, Vol. 52, No. 12, 1865-1883